Sainsbury’s Discontinues Beloved Sweet Treat
Sainsbury’s has officially announced the discontinuation of a much-loved ice cream treat, leaving many shoppers disappointed. The retail giant has decided to no longer stock the Mini Magnum Euphoria Pink Lemonade ice cream sticks, which were a favorite among customers.
The Mini Magnum Euphoria Pink Lemonade sticks featured a delightful combination of lemon ice cream with a refreshing raspberry sorbet core, all coated in white chocolate and adorned with popping candy. One customer took to social media platform X to express their dismay, stating, “Haven’t been able to get my treat of the day Mini Magnum Euphoria Pink Lemonade. What’s going on?” In response, Sainsbury’s shared, “I’m sorry but these have been discontinued it appears. This may have been a limited run by the supplier.”
Another disappointed shopper remarked that these treats were “the perfect” indulgence for those following Slimming World.
However, not all hope is lost for Magnum enthusiasts, as Sainsbury’s continues to offer the standard-sized Magnum Euphoria Pink Lemonade. Shoppers can purchase a box of these larger treats for £4.25. Additionally, various flavors of Mini Magnums remain available, including mint, caramel, and white chocolate. For those specifically seeking the Mini Magnum Euphoria Pink Lemonade, they can still be found at Ocado for £3 and Tesco for £5. Sainsbury’s and Magnum were approached by The Sun for comments regarding these changes.
Other Discontinued Items at Sainsbury’s
This recent removal of a popular item follows Sainsbury’s decision to discontinue its acclaimed own-brand mellow roast instant coffee, which has left loyal customers distraught. One shopper expressed their frustration on the supermarket’s website, stating, “I have used and loved this coffee for many many years but you seem to have stopped stocking it. Why?” Another customer added, “Why is this coffee out of stock as it is amazing, great taste?” Previous reviews on Sainsbury’s website praised the coffee for its superb flavor.
This isn’t the first time Sainsbury’s has removed an own-brand product from its shelves. The supermarket also faced backlash for discontinuing its Plant Pioneers Meat Free Steaks, causing dissatisfaction among vegan shoppers. One frustrated customer took to X to voice their displeasure, declaring they were “very dissatisfied” with the recent news.
Why Are Items Discontinued or Recipes Altered?
ANALYSIS by chief consumer reporter James Flanders: Food and beverage manufacturers often modify their recipes or entirely remove products from the market. They frequently attribute these changes to shifting consumer tastes. Several factors can contribute to this, including:
- Government Regulations: Initiatives like the “sugar tax” can compel companies to adjust their recipes.
- Cost-Cutting Measures: Manufacturers may opt for cheaper ingredients to maintain profit margins amid rising costs.
- Market Trends: Changes in consumer preferences can lead to the removal of certain products.
For instance, Tango Cherry disappeared from store shelves in 2018, only to make a comeback six years later as a sugar-free variant. Similarly, Fanta altered its sugar-free alternative earlier this year by removing a sweetener. Suntory also modified the flavor profile of its flagship Lucozade Original and Orange energy drinks, replacing the sweetener aspartame with sucralose, despite the sugar content remaining unchanged.