Oreo Unveils Giant Square Cookie in London
Oreo has made a remarkable addition to the London skyline with the unveiling of a colossal square cookie. This impressive structure, measuring an astounding four meters by four meters, was completed when the final corner was expertly lifted into place using a 20,000-pound telehandler.
In a celebration of the brand’s partnership with the eagerly anticipated A Minecraft Movie, the giant cookie was installed at Observation Point along the iconic River Thames. This unique creation not only pays tribute to the square world of Minecraft but also serves as the exclusive location for fans to get their hands on the ultra-rare square Oreos.
Cookie enthusiasts eagerly lined up around the block for a chance to taste the limited-edition treat, which has deviated from the brand’s traditional round shape for the very first time, now featuring four distinct corners. Becky Latcham from Oreo UK expressed her excitement, stating, “This is our most playful partnership to date, so we knew we had to go big and cement it in history… and the London skyline. We’re beyond excited for snacking fans to enjoy our square cookie prototype, along with the special edition embossed A Minecraft Movie cookies.”
However, the giant cookie installation offered more than just a visual spectacle. Visitors had the opportunity to scan the installation, which allowed them to delve deeper into the biscuity partnership and enter an engaging world of play. Attendees could unlock access to a themed augmented reality (AR) online experience, where they hunted for hidden elements from the film, with chances to win exciting prizes ranging from exclusive movie merchandise to a VIP trip to Los Angeles.
For those who were unable to visit the giant square snack, there’s still a way to savor the partnership with special edition Oreo x A Minecraft Movie cookies available in stores. Although they retain the familiar round shape, these cookies are embossed with iconic symbols from the Minecraft universe, including the beloved Pickaxe, Crystal, Sword, and Creeper. When bitten into, these cookies can also be scanned to unlock the themed AR online experience.
Julie Moore from Warner Bros. Pictures added, “A Minecraft Movie is all about empowerment through creativity, and no cookie has inspired more creative ways to consume it than Oreo. The fact that the classic circle shape is embracing the renowned Minecraft block makes our partnership one for the ages.”
This collaboration highlights the imaginative spirit of both brands, bringing a delightful twist to the world of snacking and entertainment.
