Struggling Job Market in the UK
If you’ve been searching for a new job recently and noticed a scarcity of opportunities, you’re not alone. Recent statistics reveal a concerning trend: the number of job vacancies in the UK continues to decline. According to the latest data from the Office for National Statistics, the estimated number of job vacancies decreased by 9,000 from November 2024 to January 2025, bringing the total to 819,000. This marks the 31st consecutive drop in vacancies.
Research conducted by accountancy firm KPMG further exacerbates the situation, indicating that the decline is accelerating, especially for full-time positions. This challenging landscape affects not only individuals currently unemployed but also those already in jobs who are seeking career advancement. Employees looking to transition to a new organization may find themselves facing increased competition for roles they desire. Moreover, those intending to stay in their current positions might encounter barriers to promotion as senior staff remain in their roles longer.
To navigate this difficult job market, three recruitment experts have shared their insights and strategies for employees aiming to maintain their current roles, pursue better opportunities, or find fulfillment despite the challenging environment.
If Possible, Return to the Office
The sentiment among large corporations is shifting away from remote work, even as studies indicate that it does not significantly hinder productivity. All three experts recommend returning to the office whenever feasible and maximizing visibility during in-office days.
“The trend of working from home is rapidly declining,” states James Reed, chairman and CEO of Reed Group. “While hybrid work has its advantages, employers increasingly prefer to see employees in the office most of the time. Recent research from Reed.co.uk found that 68% of employers are more likely to promote or grant pay raises to those who are consistently present in 2025.”
Lucy Bisset, director of recruitment consultancy Robert Walters North, supports this advice but emphasizes that increasing office days isn’t the only approach. “Consistency and a proactive presence can make a significant impact,” she notes. “While you may not need to increase your office attendance, focus on making the most of your time there—engaging in office activities, collaborating with colleagues, and scheduling face-to-face meetings.”
For employees who work remotely or have formal agreements limiting their in-office presence, being proactive is essential. “Initiate discussions with your manager about opportunities to showcase your value, ensuring you don’t get overlooked,” advises Rebecca Williams, talent strategy adviser at job search site Indeed.
Be Visible, Enthusiastic, and Communicative
In a tight job market, where vacancies are limited, employers have more leverage over workers. This makes it crucial for employees to leave a strong impression at work. It doesn’t necessarily mean putting in longer hours on menial tasks; rather, it’s about aligning with what employers are seeking.
“It may seem obvious, but showing enthusiasm in the workplace is vital,” emphasizes James Reed. “Enthusiasm is contagious, and you need to demonstrate it. Stay informed about recent initiatives, major hires, or growth plans. Volunteer for additional projects and challenge yourself—showing initiative will earn you recognition from your superiors and help illustrate your value.”
Lucy Bisset adds that it’s important to signal your readiness for promotion. “Consistently deliver high-quality work that exceeds expectations, proving your preparedness for a higher-level role. Take initiative during meetings, contribute regularly with fresh ideas, and seek collaboration opportunities beyond your immediate team. Don’t hesitate to share your accomplishments and keep your supervisors updated on your progress.”
Seek Growth Opportunities Without Changing Jobs
For those eyeing promotions that now seem unattainable, the current job market can be particularly frustrating. If you feel capable of performing your job effortlessly, the prospect of stagnation might be disheartening.
Rebecca Williams from Indeed suggests using this period for personal development. “Consider enrolling in courses or stepping outside your comfort zone with challenging projects to upskill or transition to a different role,” she advises. “Pushing your boundaries can reignite your potential and prepare you for future success.”
Additionally, Lucy Bisset recommends exploring fulfillment outside of your job. “If you’re feeling stagnant in your search for new opportunities, actively seek ways to engage—whether through paid side gigs, pro-bono work, career coaching, or strategic networking to uncover new openings through personal connections. Freelancing or consulting can also open doors to new opportunities.”
Tailor Your CV for Each Application
For those committed to finding a new job, the experts have several concrete recommendations, especially regarding the presentation of your CV. “Research shows that employers typically spend no more than seven seconds reviewing each CV during the application process,” James Reed notes. “With the increasing use of AI in initial assessments, you have a limited opportunity to make an impression.”
Reed advises ensuring that the top of your CV serves as a concise personal statement highlighting your key strengths, tailored for each role you apply to. Beyond that, consider how AI might affect your job search. “Identify sectors that are evolving dynamically and hold the most potential for growth, and focus your job search accordingly,” he suggests.
For professionals, Lucy Bisset emphasizes the importance of leveraging LinkedIn as a powerful tool. “Ensure your LinkedIn profile accurately reflects your skills, achievements, and endorsements,” she recommends. “You don’t need to become a social media influencer, but being active on platforms like LinkedIn can showcase your expertise through engagement in industry-related discussions. However, maintain professionalism—avoid oversharing personal information as you would on platforms like Facebook or Instagram.”
Be Honest in Your Job Search
In a competitive job market, the temptation to exaggerate achievements might increase, a pitfall more than one public figure has faced recently. However, James Reed cautions against this approach. “Employers are increasingly diligent about checking references. Make sure you select the strongest individuals to vouch for your capabilities, and communicate your expectations regarding what they should say if contacted,” he advises.
“Most importantly, never falsify information on your CV. While it’s natural to want to present yourself in the best possible light, dishonesty can have long-lasting repercussions.”
