The Grandson of a UK TV Icon Makes a Special Appearance on The Apprentice
The grandson of a prominent UK television personality is set to make a rare public appearance tonight on the popular reality show, The Apprentice. The show continues on BBC One, featuring another nail-biting challenge that will ultimately lead to one candidate being dismissed by the formidable Lord Sugar.
Joe Baron, who is the fourth eldest grandson of Lord Alan Sugar, will join his grandfather on the show. Lord Sugar and his wife, Ann, are also seen in the episode alongside Joe’s mother, Louise. Before the anticipated boardroom showdown, the remaining contestants will be faced with the daunting task of selling products live on television.
The Sun has exclusively revealed that Lord Sugar will be actively watching the shopping channel as the candidates strive to secure sales, but he won’t be alone. Joe Baron will be accompanying him, evaluating each contestant’s performance in what promises to be an engaging episode.
A source close to the family shared, “Alan is incredibly proud of Joe, who is already making strides in the business world at such a young age. They make a fantastic duo on screen, and both were excited to collaborate for this episode. It was a memorable day of filming, and a wonderful opportunity for both of them to spend quality time together.”
At just 21 years old, Joe is on his way to establishing himself as a tycoon, having taken the role of managing director at Amstrad Digital, a marketing agency owned by none other than Lord Sugar himself. Joe resides with his mother, Louise Jane Sugar, in Chigwell.
The Apprentice airs tonight at 9 PM on BBC One and will also be available on iPlayer.
Notable Winners Who Have Parted Ways with Lord Sugar
By Conor O’Brien
Since its inception in 2005, The Apprentice has seen Lord Alan Sugar crown numerous winners. Initially, the prize was a job working under Lord Sugar, but in 2011, it shifted to a £250,000 investment partnership. While some winners continue to work with Lord Sugar, others have moved on to pursue their own ventures. Here’s a look at some of the winners who have chosen to part ways with the business mogul:
- Tim Campbell: The first winner in 2005, Tim secured a position at Lord Sugar’s Amstrad with a £100,000 salary. After two years, he left to explore entrepreneurship with a perfume business, although it was later abandoned. Since 2022, he has returned to The Apprentice as one of Lord Sugar’s aides.
- Lee McQueen: Winner of series four in 2008, Lee was assigned to Amscreen after his victory. He departed after two years in July 2010.
- Yasmina Siadatan: Yasmina won in 2009 but became pregnant four months into her £100k-a-year role. After a year of working under Lord Sugar, she opted not to return post-maternity leave.
- Stella English: The 2010 winner initially worked for Lord Sugar’s Viglen but walked out after 13 months when told her contract would not be renewed, famously labeling her role as that of an “overpaid lackey.”
- Mark Wright: The Australian winner of 2014 used the £250,000 investment to establish Climb Online, a digital marketing agency. He parted ways with Lord Sugar in 2022 after selling the business for an estimated £10 million.
- Joseph Valente: The plumber who won in 2015 ended his working relationship with Lord Sugar after 18 months.
- Alana Spencer: After winning in 2016 with her cake business, Ridiculously Rich, Alana partnered with Lord Sugar. They collaborated for three years before she bought him out.
- James White: In a unique twist, James was one of two winners in 2017. Lord Sugar left the IT recruitment company three years later but reportedly allowed him to retain the £250,000 investment.
- Sarah Lynn: The other joint winner in 2017, Sarah, who operates a sweets delivery business, and Lord Sugar parted ways in September 2022.
- Carina Lepore: After winning in 2019, Carina received a £250,000 investment for her Dough Artisan Bakehouse. However, their partnership officially ended in 2023.
